Find out how in-depth behavior analysis drives increased conversions

October 17, 2014

When analyzing online behavior, it’s important to look at a variety of factors in order to determine what’s causing a certain issue. For instance, if conversion rates are low, you need to be able to analyze where customers are abandoning the process. But, you also need the ability to figure out why.

 With a comprehensive view of visitor interactions on your website, you can start to make those connections and answer those key questions. Solutions like IBM Tealeaf cxLifecycle make it possible to discover what’s really going on during online customer experiences and uncover areas of struggle in near-real time.

For example, a travel agency used digital analytics to identify a key issue on its site. When customers tried to rent a car from the home page, conversion rates were quite low compared to the process when renting a car after purchasing a flight. These marketers knew where the problem was and when it occurred. Why it was happening remained unanswered, however.

Using customer experience analytics, they found the solution. After reviewing abandoned sessions with Tealeaf cxLifecycle, they discovered that customers failed to change the pick-up and drop-off from the default setting—midnight. They were being told there were “No Matching Cars.” Simply changing the default pick-up and drop-off time to 10 a.m. made it possible for hundreds of users per day to see multiple rental car options. Making this one simple change significantly increased booking revenue.

Join this webinar to get a comprehensive look at the many benefits of Tealeaf cxLifecycle, and find out why customers currently using Tealeaf cxResults can gain significant benefits by moving to cxLifecycle as soon as possible.